Brand strategy / Creative direction / Marketing

CampbellBoulanger.

The strategy behind the brand.
The hands that bring it to life.

I connect brand thinking, creative direction, and hands-on execution to help businesses communicate with purpose.

Explore my work Request resume
CREATIVE & BRAND MANAGER · MEINEKEBased in Tulsa, OK
Campbell Boulanger smiling with arms crossed, wearing a light jacket
Campbell, beyond the resume.01 / ABOUT
01 A little context

A broad perspective.
A hands-on approach.

I’m a brand and creative marketing professional with nearly a decade of experience connecting ideas, people, and execution.

At Meineke, I help shape and protect a brand across a national franchise system. That can mean developing a brand initiative, directing a campaign, working with agencies, or opening the design file myself.

Working with both a national brand and an independent automotive business has shaped how I think: understand the business, find the right idea, and stay close enough to the work to make it happen.

Outside the brief: I love running, travel, photography, and cars. Travel gives me the chance to learn from other people’s cultures and ways of life, bringing a broader perspective to how I see the world and approach creative work.

02 Selected work

Ideas, put to work.

A closer look at the brand, creative, and business challenges I’ve helped move forward.

A national brand, brought together.

Brand management · Creative direction · Integrated marketing

Explore the work
The objective
Keep the Meineke brand cohesive across a national franchise system while responding to the needs of individual franchisees.
My role & approach
As Creative & Brand Manager, I connect brand initiatives with creative execution, manage agency and vendor relationships, and support work across digital, print, in-store, and franchise communications.
The contribution
I helped bring more creative capabilities in-house to improve speed and reduce outside agency costs, while contributing to national campaigns and franchise communications.
Meineke EV project artwork with yellow and blue lightning bolts

Looking ahead with Meineke EV.

Brand development · EV services · Digital presence

Explore the work
The context
Help an established car care brand build a clear identity for electric and hybrid vehicle services, with support for franchise owners as the offering expands.
My contribution
I contributed to Meineke EV alongside operations, marketing, franchise owners, and a creative agency. As locations grew, I helped the digital presence keep pace so customers could more easily discover EV service options across the network.
Featured by Driven Brands
An April 2026 profile explores the collaborative launch, my creative approach, and the franchise relationships behind the work.
Read the Driven Brands feature (opens in a new tab)

Local business. Lasting connection.

Content creation · Social media · Local marketing

Explore the work
The objective
Build awareness and customer connections for an independent automotive business in Broken Arrow, Oklahoma.
My role & process
As Social Media Manager, I created more than 1,000 original pieces of content for Instagram, Facebook, and TikTok, and planned and marketed six automotive events between 2017 and 2022.
The outcome
Organically grew Instagram to more than 2,100 followers and generated $45,252 in increased revenue from social media conversions.

A different way of seeing.

Photography · Running · Travel

Explore the perspective

Photography is part of how I explore the world, alongside my love of running and travel. I enjoy learning from other people’s cultures and ways of life, paying attention to the everyday details that make a place feel like itself. Those experiences bring new perspectives to my creative work, while photography gives me a way to capture what catches my eye.

Since 2017, my photography on Unsplash (opens in a new tab) has received 88 million+ image views and 700,000+ downloads.

Follow my personal Instagram (opens in a new tab)
03 Experience

Built through
doing.

From an independent automotive business to a national franchise brand, each role has added a different lens.

Meineke Car Care Centers

2022–Current
Creative & Brand Manager

Connecting brand strategy, creative direction, and execution across a national franchise system. Leading creative work, managing partners, and helping franchisees bring the brand to life.

Previously: Marketing Lead, Brand, Creative & Design; Marketing Coordinator, CRM & Social Media.

Team-One Automotive

2017–2022
Business Marketing & Social Media

Worked closely with an independent business on marketing, content, customer experience, and daily operations. That experience grounded my understanding of how creative work connects to reputation and revenue.

Sandlapper Chapter, BMW CCA

2023–2025
Board Member & Social Media Director

Supported community awareness and membership through social media, analytics, and recommendations shared with the board.

Modsi

2017–2019 / 2020–2021
Project Manager / Business Development Manager

A foundation in project delivery, client relationships, and technology, spanning planning, documentation, WordPress projects, and business development.

Oklahoma State University · 2020Business & Marketing degrees · International Business minor · Magna Cum Laude
04 Capabilities

From the big picture
to the final detail.

I move comfortably between defining the direction, making the work, and getting it out into the world.

01 / THINK

Set the direction.

Connect the brand, the audience, and the business objective before the creative work begins.

  • Brand Strategy
  • Creative Direction
  • Integrated Marketing
  • Data Analytics
02 / MAKE

Shape the idea.

Translate strategy into design and content, with the hands-on skills to carry an idea through.

  • Graphic Design
  • Content Creation
  • Photography
  • AI & Creative Workflows
03 / CONNECT

Bring it together.

Coordinate channels, people, and partners so the work reaches the audience it was built for.

  • CRM, Digital & Social
  • Franchise Marketing
  • Project Management
  • Agency & Vendor Management
05 Certifications

Keep learning.
Keep building.

Continued learning in analytics, AI, and digital marketing adds to the way I think about creative and business challenges.

06 Recognition

A few meaningful nods.

MEINEKE / DECEMBER 2022

Employee of the Month

Recognition from the Meineke team.

THE H HUB / JANUARY 2019

Among Tulsa’s most talented photographers

Included in “15 of the Most Talented Photographers in Tulsa.”

07 Contact

Good work starts
with a conversation.

Have a brand challenge, a creative idea, or a reason to connect? I’d love to hear what you’re thinking.

caboulanger11@gmail.com Connect on LinkedIn (opens in a new tab)Request resume